Proven Growth for Established Businesses
Big-League Strategies
Small Business Execution
Forget guessing games. My Fortune 500 playbook, fine-tuned for small and medium businesses like yours.
20+ years of proven strategies.
Data-driven approach.
Ex Hewlett-Packard, Nokia, and Samsung
Flawless execution, every time.
Some of my Current and Past Clients
About Me
Full-stack marketer with over 20 years of experience. I hold a Bachelor’s degree in Marketing and have completed specialized postgraduate courses in Direct and Interactive Marketing.Throughout my career, I've led marketing activities for renowned multinational companies like Hewlett-Packard, Nokia, and Samsung.For the past 7 years, I've been a trusted marketing consultant for small and medium business owners in North America.
Two Paths to Growth: How I can Help
Strategic Marketing Plan
I'll team up with you to understand your challenges and business goals.Then I'll craft a well-defined strategy, with easy-to-follow steps for everyone on your team, translating the strategy into actionable plans across departments.
Fractional Marketing Lead
In my role as a fractional Marketing Director, Marketing Lead or CMO, I'm deeply involved in day-to-day operations, taking a hands-on approach.My involvement goes beyond the scope of a consultant. On top of creating a Strategic Marketing Plan, I also collaborate closely with your existing marketing resources to provide strategic guidance, I support the campaigns execution and seamlessly integrate these strategies into your daily operations
🎯 T-shaped Marketer | Growth Strategist
📅 +20 years of experience
🌎 Marketing Manager for Fortune 500 companies
🚀 Fractional Marketing Director for SMBs and startups
🎓 Bachelor's Degree in Marketing
🔍 Expertise in Marketing Plans, PPC, SEO, ASO, SMM, Branding and Conversion Optimization
📖 Psychology enthusiast and guitar player 😀In case you are wondering, a T-shaped Marketer is someone with a broad understanding on ALL the areas of marketing, plus deep knowledge on some of them. What´s the difference, then, between a T-shaped Marketer and a specialist? A specialist will master one area, but will probably not know much about any other areas of marketing.Why is this important? Nowadays, I see many companies asking for marketing support, but many times they don´t have a clear understanding of what kind of help they need. Sometimes, taking a step back is the only way to see the bigger picture.
Services
Ideal for:
Who is this for?
| Competitive Analysis | See who you're up against and where you shine. |
| Value Proposition Review | Refine your message and make it resonate with the right audience |
| Target Audience Review | Identify your ideal customers and know exactly how to reach them |
| Strategic Framework | A solid foundation for your marketing efforts. |
| Tactical Plan | Turn strategy into reality with clear tasks and timelines |
Ideal for:
Paid Media
Google Ads
Facebook Ads
TikTok Ads
Apple Search Ads
Conversion Rate Optimization
Budget Management
Team Management
Conversion Rate Optimization (CRO)
User Experience (UX)
Analytics
Email Marketing & Automation
Copywriting
Search Engine Optimization (SEO)
App Store Optimization (ASO)
Event Management
Graphic Design
Social Media Management
"Since Felipe has been working we've had amazing results. First off, we only had really one lead generation source besides referrals for obtaining new clients and Felipe was able to expand that to multiple sources. And now we have an amazing amount of leads that, that come our way. [...] From 2022 to 2023, we more than doubled the amount of clients that sign on with us and so it's been really great."Alexis Gallati
Founder at Cerebral Tax Advisors
"Working with Felipe was a gamechanger. He invested time in understanding our industry and audience, assisting us in developing and executing a detailed and comprehensive marketing strategy. Felipe played a crucial role in structuring our marketing department and operations. In a short period, he not only helped us increase the number of leads but also left a lasting impact on how our team thinks about marketing. I cannot recommend Felipe enough."G.C.
Founder
"Felipe has a wide breadth of knowledge and experience in many areas of marketing. He is great at research, strategy, implementation, and execution in many key areas of marketing. He is a vital part of the success of our marketing. I would recommend him to anyone considering him for a project. I will rehire him again soon."Anwar H.
Founder at Document Authentication Canada
Let's Grow Your Business
Is your marketing more like a guessing game than a winning strategy?These days, many companies seek marketing support, often without a clear idea of what they require. Sometimes, taking a step back is the key to gaining a broader perspective. That's where the Introductory Call comes in.In just 45 minutes, we'll:- Uncover your goals (even if they're fuzzy!)
- Work on the challenges you're dealing with
- Uncover hidden potential and brainstorm ideasNo pressure, no sales pitch, just a chance to see if we're a good fit.Ready to pave the way? Fill out the form to schedule a Introductory Call now. You won't leave the meeting empty-handed!
Not a fan of forms? Email me at [email protected].
Book a Free Introductory Call
Thank you
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